Thursday, October 04, 2007

"British Airways and Pam Ann"

This is the funniest thing i've seen in a long time, and the funniest thing from BA.

I never expected this from them. Wow, they're really ready to change that stuffy image.

clip 3 my favourite.

Friday, May 18, 2007

what about this?

Decisions Decisions

cor blimey just realised that next friday we're off to Stanley and so i'll have to psend this w/e making the costume. MmMMMM... I think i might go for an easy option.

and just plump for something from the fancy dress -o- shop.

But what I know not what......

Got to keep it simple.

thoughts so far since it's round the world in 24 hours are:-

Spain-Matador
France- bloke with garlic/JP Gaultier
Russian- Cossack
USA-Cowboy
Argnetina-Gaucho
Emirates- errr an Arab
North Pole-Santa claus
Robin Hood
Captain America

www.funwarehouse.co.uk




Tuesday, May 08, 2007

Or how about Van Gogh

this guy is cool.

too cool for school

i'm gonna make one.

i've already done a sketch and a shopping list.

i'll do a 'How to' Guide to go on this page so u can follow the progress.

WTS


Mona Lisa- this is the one!

Pegasus Trust- how do u beat Bender?



What to wear to Pegasus Trust?

this is my current favourite

might take a bit of work but hell it's worth it...

http://www.youtube.com/watch?v=MxkP0TcCRj8

THINGS YOU NEVER KNEW YOUR CELL PHONE COULD DO

Subject: Emergency

The Emergency Number worldwide for Mobile is 112. If you find yourself out of the coverage area of your mobile; network and there is an emergency, dial 112 and the mobile will search any existing network to establish the emergency number for you, and interestingly this number 112 can be dialed even if the keypad is locked.
Try it out.

Subject: Have you locked your keys in the car?
Does your car have remote keyless entry? This may come in handy someday. Good reason to own a cell phone: If you lock your keys in the car and the spare keys are at home, call someone at home on their cell phone from your cell phone. Hold your cell phone about a foot from your car door and have the person at your home press the unlock button, holding it near the mobile phone on their end. Your car will unlock. Saves someone from having to drive your keys to you. Distance is no object. You could be hundreds of miles away, and if you can reach someone who has the other "remote" for your car, you can unlock the doors (or the trunk).

Subject: Hidden Battery Power
Imagine your cell battery is very low. To activate, press the keys *3370# your cell will restart with this reserve and the instrument will show a 50% increase in battery. This reserve will get charged when you charge your cell next time.

Subject:-How to disable a STOLEN mobile phone?
To check your Mobile phone's serial number, key in the following digits on your phone: * # 0 6 # A 15 digit code will appear on the screen. This number is unique to your handset. Write it down and keep it somewhere safe. When your phone gets stolen, you can phone your service provider and give them this code.
They will then be able to block your handset so even if the thief changes the SIM card, your phone will be totally useless. You probably won't get your phone back, but at least ou know that whoever stole it can't use/sell it either. If everybody does this, there would be no point in people stealing mobile phones.

Thursday, November 16, 2006

Stickman again

Stickman has had another reincarnation.

This time he's busting up some music beats.

Where will he appear next?


Metallica stickman

Tuesday, August 01, 2006

Ghetto Big Mac

I came across this clip last week which has been doing the rounds.

Immediately I put my cynical hat on and thought "Ah, is this is bit of subversive viral marketing' by The Golden Arches crew.

So i startred following the threads.

The 1st starting point was the Oh Word blog and the specific blog page had a very suspicious looking upside down arch

So I had a really good dig round. And what did i find? Well nothing to do with McFat, but instead a really cool blog with loads of ace UGC content. Check out the Gallery section particularly this flash by Aaron Michael.

And finally here's the Ghetto Big Mac.

Tuesday, July 25, 2006

Fry an egg on a mac

You can do a shit load of cool things with a mac, but if you really are a creative hot head then you need to think outside the box and thing about other things to do with it.

Such as fry an egg. WTF?

Yup, this dude Sagags ran an intensive systems prog to warm it up; bit of tinfoil; and a couple of minutes later (we don't know if it took hours or not) he's got himself an easy over.

class.

Fry an egg on a mac

You can do a shit load of cool things with a mac, but if you really are a creative hot head then you need to think outside the box and thing about other things to do with it.

Such as fry an egg. WTF?

Yup, this dude Sagags ran an intensive systems prog to warm it up; bit of tinfoil; and a couple of minutes later (we don't know if it took hours or not) he's got himself an easy over.

class.

Monday, July 24, 2006

Virals and Seeding

Interesting story I've just read on Business Week all about Raising the bar on Viral Web Ads. Good to see they've done some research and spoken to Ed at The Viral Factory and Richard at Kontraband but a shame they didn't speak to Emily at Eatmail TV.

Oh well, could be worse, they could have spoken to the poison dwarf himself Justin Kirby. If you come into contact with this man, wash your hands. If you're at a conference and he's about to speak, leave. If you find yourself staring at a seating plan and he's on your table, feign a sickie.

I agree with the seeding article that states you now have to pay for a viral campaign to 'go viral'. And the reason being, along with the fact that everyone and their nan is now uploading video and UGC content that it makes it harder for any brand initiative to stand out, but the main reason why I believe that seeding is important and the cost justified is down to audience targeting.

In the early days of viral- (I'm talking about 7 years ago when a small group of us were putting stuff out for brands) it was easy to cut through since little competition. The only competition was coming from porn clips; midgets; and this chicken dance clip


So in the early days clips that we produced for brands, had a lot more potential to be viral.

But then it changed, and everyone got in on the act. The quality of virals deteriorated. Every one was making stuff they thought was viral. And that's when seeding really took off.

Why? Because making a campaign go viral, gave no certainty that it was reaching your target audience. What's the point of 50m people seeing the clip, if you're target audience doesn't? Seeding ensures that the precise communities relevant to your audience are targeted,a nd placement secured. Yes it costs money. Often because of the bandwith impolications of generating lots of views.

Seeding is a sceince. It's not a scatter gun approach. it's a carelfuhlly thofguht out strtewgy and targtettitng toe4 endsure that that right audienvces are conversingf and sharing around and, and with your brand.

So next time someone asks you just ot send a clip out to 5 of your contacts, either a) charge them for it, or b) decline it since it just donb't wsork anymore.

I read a good article recently about seeding. Here it is:-